Ella Stein Fine Jewelry
SPRING 2020 COLLECTION
Ella Stein is a whole saler based in India offering ethically-sourced, conflict-free diamonds mined in strict accordance with environmental laws. Their jewelry is created using certified recycled sterling silver and sustainable diamonds. Each piece is wrapped in reusable packaging made from recycled materials. From their workforce, to their finished products, each piece of jewelry created links women across the world to each other.
My Role
As part of the creative team, I collaborated directly with the Creative Director to develop and ensure Ella Stein's brand was consistent throughout all B2B marketing collateral. For each collection release, I designed in-store marketing assets, look-books, press-kits, training guides, posters, trade show collateral and digital media campaigns. I also contributed to the design direction of each photoshoot along with styling models on-site.

DESIGN STRATEGY
Design Approach
A minimalistic design approach focusing on composition and white space was utilized allowing the
product to be the focus point of
each campaign.






B2B SOCIAL MEDIA GUIDE
2020 CORE COLLECTION LOOK BOOK
Outcome
Through key messaging, consistent branding and strategic design, Ella Stein Fine Jewelry was built to a million dollar brand until Covid-19 forced its US operations to close down permanently.
In 2019, Ella Stein won Best Booth Design at the New York Now Trade Show. I designed posters, flyers, look books and miscellaneous items such as t-shirts, pop sockets, pencils and totes for swag bag distribution. The booth featured an interactive space encouraging selfies and social media engagement.