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Ella Stein Fine Jewelry 

SPRING 2020 COLLECTION 

Ella Stein is a whole saler based in India offering ethically-sourced, conflict-free diamonds mined in strict accordance with environmental laws. Their jewelry is created using certified recycled sterling silver and sustainable diamonds. Each piece is wrapped in reusable packaging made from recycled materials. From their workforce, to their finished products, each piece of jewelry created links women across the world to each other.

My Role

As part of the creative team, I collaborated directly with the Creative Director to develop and ensure Ella Stein's brand was consistent throughout all B2B marketing collateral. For each collection release, I designed in-store marketing assets, look-books, press-kits, training guides, posters, trade show collateral and digital media campaigns. I also contributed to the design direction of each photoshoot along with styling models on-site.

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DESIGN STRATEGY 

Design Approach

A minimalistic design approach focusing on composition and white space was utilized allowing the

product to be the focus point of

each campaign.

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Spring 2020

PRINT + DIGITAL MEDIA DESIGN

B2B SOCIAL MEDIA GUIDE 

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2020 CORE COLLECTION LOOK BOOK

Outcome
Through key messaging, consistent branding and strategic design, Ella Stein Fine Jewelry was built to a million dollar brand until Covid-19 forced its US operations to close down permanently.

 

In 2019,  Ella Stein won Best Booth Design at the New York Now Trade Show.  I designed posters, flyers, look books and miscellaneous items such as t-shirts, pop sockets, pencils and totes for swag bag distribution. The booth featured an interactive space encouraging selfies and social media engagement.

© 2023

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